Innovative Startup Aims to Make a Splash in the Growing World of Pinterest Marketing
Dobango, a cutting-edge startup that enables brands to promote themselves through fan competitions on Pinterest, has just announced a significant milestone – raising $600,000 in seed funding. This impressive feat is set to propel Dobango further into the world of social media marketing.
A New Era in Social Media Marketing
At the helm of Dobango is Devkumar Gandhi, an accomplished entrepreneur who previously founded mobile advertising startup Nexage. Under his leadership, Dobango has undergone a significant transformation from its initial focus on ‘the gamification of local commerce’ to a specialized platform for Pinterest marketing.
The Birth of a New Platform
Gandhi’s vision for Dobango was sparked by the rapid growth of Pinterest. Recognizing an opportunity to innovate and not simply follow the competition, he decided to shift his company’s attention towards creating a pioneering platform for Pinterest marketing. After several months in beta, Dobango launched its platform last week.
A Game-Changing Approach
Traditional contests on Pinterest often involve users selecting their favorite images from a brand’s pinboard. However, these interactions tend to be somewhat one-dimensional. In contrast, Dobango contests take user engagement to the next level by encouraging users to submit their own content, which is then showcased on the brand’s board. The winners are determined based on the quality and relevance of their submissions.
A Successful Pilot Project
One notable example of Dobango’s success can be seen in its collaboration with Outta the Park BBQ Sauce and Whole Foods. This campaign not only saw a remarkable increase in the brands’ Pinterest following (over 150% growth) but also garnered attention from influential food bloggers, resulting in a 40% rise in their Facebook followers.
Future Plans
Gandhi has ambitious plans for Dobango’s future development. He aims to introduce content management tools and analytics for brands, enabling them to monitor the performance of their contests and make informed decisions about their marketing strategies.
A Niche Market with Huge Potential
While Pinterest marketing might seem like a relatively niche market at first glance, the platform’s explosive growth – both in terms of its own traffic and the traffic it drives to other sites – suggests immense potential for innovation. The fact that no other companies have developed marketing tools specifically for Pinterest highlights Dobango’s pioneering spirit.
A Lead to be Secured
Gandhi is keenly aware of the importance of securing a strong lead in the market. With no public API available on Pinterest, Dobango has a unique opportunity to establish itself as a trailblazer in this space. By doing so, it will have already established a significant advantage over potential competitors when the platform launches its own API.
Conclusion
Dobango’s $600,000 seed funding is a testament to the innovative spirit of its founders and their commitment to revolutionizing Pinterest marketing. With its cutting-edge approach to user engagement and analytics-driven decision-making tools, Dobango is poised to make a lasting impact in the world of social media marketing.
Get Started with Dobango Today
For brands interested in leveraging the power of Dobango’s platform, more information can be found on their website.
Related Topics
Author Bio
Anthony Ha is TechCrunch’s weekend editor. Prior to this role, he worked as a tech reporter at Adweek and senior editor at VentureBeat. Anthony has also held positions in local government and as vice president of content at a VC firm.
Subscribe for the Latest News on Startups and Technology
Stay up-to-date with the latest developments in the world of startups and technology by subscribing to our newsletters:
Read more related articles on:
- Meta execs obsessed over beating OpenAI’s GPT-4 internally, court filings reveal
- Flights delayed by SpaceX’s falling rocket debris
- A comprehensive list of 2024 and 2025 tech layoffs
