Imagine having a personalized makeup dispenser that can match your skin tone with precision. No more guesswork, no more wasted money on foundation shades that don’t quite fit. Welcome to the world of BoldHue, a beauty tech startup that has just raised $3.37 million in funding to bring its innovative device to market.
The Birth of a Genius Idea
Meet Karin Layton, co-founder and CTO of BoldHue. A former aerospace engineer at Raytheon, Layton was inspired by her own struggle with finding the perfect foundation shade. She realized that even high-end brands couldn’t quite match her skin tone, leading to a mediocre finish. As a painter in her free time, Layton combined her engineering expertise with color theory knowledge to create the first prototype of BoldHue’s foundation dispenser.
How it Works
The countertop-sized device uses a proprietary skin typing algorithm to analyze your skin type and create a customized foundation shade using five pigments: blue, black, red, yellow, and white. Simply place the "wand" on different parts of your face to capture your skin tone, and BoldHue’s AI-powered technology will dispense a week’s worth of foundation.
The Benefits
For those who struggle with finding their perfect foundation shade, BoldHue offers a game-changing solution. No more reliance on online quizzes or in-store matching – this device is the real deal. With BoldHue, you’ll enjoy:
- Customized foundation: no more guessing games or imperfect matches
- Convenience: dispense your foundation at home with ease
- Cost-effective: save money by not wasting foundation shades that don’t work
Expansion Plans
BoldHue’s vision goes beyond just foundation. The company envisions a future where their device can be used for various makeup applications, from eyeshadow to lip color. They’re also exploring partnerships with other brands to create customized formulations within the BoldHue platform.
The Future of Beauty Tech
As we move forward in this digital age, it’s exciting to see companies like BoldHue pushing the boundaries of innovation in the beauty industry. With a total funding of around $5 million, BoldHue is poised to revolutionize the way we approach makeup and personal grooming.
Investors Backing BoldHue
Other investors who participated in the recent seed round include Backstage Capital, Capital Eleven, and Tacoma Ventures. Initial funding was raised from friends and family of the company, bringing the total amount raised so far to around $5 million.
Join the Beauty Revolution
Stay tuned for more updates on BoldHue’s journey as they bring this revolutionary device to market. Who knows? This might just be the start of a new era in beauty tech.
