Adam Mosseri, Instagram’s head, has confirmed that the new text-based app Threads has achieved a remarkable milestone of 100 million sign-ups in just five days. This achievement is all the more impressive considering that the app hasn’t even been launched in the European Union (EU) yet, due to privacy concerns.
A Record-Breaking Launch
The launch of Threads was marked by an unprecedented response from users. Within two hours of its launch on July 6 (July 5 in the Americas), 2 million sign-ups were recorded, followed by 5 million sign-ups in four hours and 10 million registered users in just seven hours. The next morning, Mark Zuckerberg, Meta’s CEO, noted that more than 30 million people had signed up to try the new app.
Growth Beyond Expectations
Threads’ growth is noteworthy, especially when compared to OpenAI’s ChatGPT bot, which achieved 10 million daily users in 40 days and 100 million monthly users in nearly two months. Given that Threads has only been live for a month, it has already crossed the milestone of 100 million monthly active users.
However, as with any new platform, retaining users will be a significant challenge for Meta. The company will need to ensure that Threads continues to evolve and meet user expectations to sustain this level of growth.
Missing Features
While many users are trying out Meta’s new text-focused social platform, there are some notable missing features. For instance:
- ActivityPub support: the protocol used for posts on decentralized networks is not currently supported by Threads.
- Read-only web interface: the app doesn’t have a fully functional web interface yet.
- Post search: users can’t search for specific posts within the app.
- Direct messages: direct messaging capabilities are still in development.
- Hashtags: hashtags are not currently supported by Threads.
Additionally, due to Instagram’s rules, the app doesn’t allow nudity on its platform. This decision may raise eyebrows, especially considering that fellow Twitter alternative Bluesky has taken a more open approach to this issue.
A Promising Start
Reaching 100 million users in such a short time is no small feat. While there are still many challenges ahead for Threads, the app’s initial success suggests that it’s here to stay.
What’s Next?
As Meta continues to develop and refine Threads, users can expect to see new features and improvements in the coming weeks and months. With its potential to revolutionize social media and provide a fresh alternative to existing platforms, Threads is definitely worth keeping an eye on.
Threads’ Impact on Social Media
The impact of Threads on social media cannot be overstated. As a text-based app, it offers users a more intimate and engaging experience compared to traditional visual-centric platforms like Instagram and Twitter.
With its ability to facilitate meaningful conversations and connections between users, Threads has the potential to democratize access to information and create new opportunities for communication and collaboration.
Conclusion
The rapid growth of Threads is a testament to Meta’s commitment to innovation and its willingness to take risks. As the social media landscape continues to evolve, it will be exciting to see how Threads shapes the future of online interaction and community-building.
With 100 million sign-ups in just five days, Threads has certainly made a bold entrance into the world of social media. Whether it can sustain this level of growth and continue to innovate remains to be seen, but one thing is certain – Threads is here to stay.
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