Myntra Launches ‘M-Now,’ a Quick Commerce Offering with 30-Minute Deliveries
Myntra, India’s largest fashion e-commerce firm, has launched its quick commerce offering, "M-Now," which promises to deliver apparel and lifestyle accessories within 30 minutes. This move comes as retailers in India are racing to meet the changing consumer behavior and expectations, particularly for fast deliveries of groceries and beauty and lifestyle products within an hour.
The Rise of Quick Commerce in India
Quick commerce has gained significant traction in India, with estimates suggesting that the market will be worth $42 billion by 2030. This represents about 18.4% of the total e-commerce market and 2.5% of the overall retail market. The business model is viable due to lower last-mile delivery costs in large Indian cities with high population densities.
M-Now: A Game-Changer in Fashion E-commerce
Myntra’s M-Now will offer customers access to 10,000 styles across fashion, beauty, and lifestyle categories from popular brands like Vero Moda, MANGO, Tommy Hilfiger, MAC, Bobbi Brown, and others. The firm plans to expand this offering to over 100,000 styles in the next three to four months.
Expansion Plans
Starting with Bengaluru, M-Now will be gradually rolled out to other major cities, including Mumbai, Delhi, Pune, and others in the coming months. This expansion is part of Myntra’s plan to become one of the first major vertical e-commerce players globally to offer quick commerce in fashion at scale.
Nandita Sinha on M-Now
"We are truly grateful for Myntra’s strong association with leading brands across the globe, which are at the front and center of catering to the evolving fashion aspirations of the country," said Nandita Sinha, CEO of Myntra. "Fashion, a highly aspirational category, thrives on a diverse selection that empowers customers to style their complete look."
M-Now’s Launch and Quick Commerce Market
The launch of M-Now makes Myntra one of the first major vertical e-commerce players globally to offer quick commerce in fashion at scale. The move is significant, given the growing demand for fast deliveries of groceries and beauty and lifestyle products within an hour.
Premium Brands on Board
Myntra has secured partnerships with premium beauty brands like Huda Beauty, MAC, Forest Essentials, Carolina Herrera, and Estée Lauder. Additionally, accessories brands like Armani Exchange, Fossil, and Casio will also be available on M-Now.
Customer Response to M-Now
During the pilot runs of its quick-commerce offering in recent months, Myntra saw strong customer response. This success has prompted the company to roll out M-Now nationwide.
Impact of Quick Commerce on Retail Industry
The rise of quick commerce is transforming the retail industry in India. With the market estimated to be worth $42 billion by 2030, retailers are reworking their supply chain infrastructure to serve customers within minutes. This shift towards fast deliveries and same-day delivery promises to revolutionize the way consumers shop online.
Conclusion
Myntra’s launch of M-Now marks a significant milestone in the evolution of e-commerce in India. With its promise of 30-minute deliveries, M-Now is poised to disrupt the fashion e-commerce market and set new standards for quick commerce in the country. As the demand for fast deliveries continues to grow, retailers will need to adapt and innovate to meet the changing expectations of consumers.
Key Statistics
- India’s quick commerce market estimated to be worth $42 billion by 2030
- M-Now offers access to 10,000 styles across fashion, beauty, and lifestyle categories
- Firm plans to expand offering to over 100,000 styles in the next three to four months
- Myntra serves 70 million users a month
- Quick commerce market represents about 18.4% of the total e-commerce market and 2.5% of the overall retail market
Related Topics
- Commerce
- Flipkart
- India
- Myntra
- Quick commerce
