Today, NBC has launched a new channel subscription on Apple Podcasts called ‘Dateline Premium.’ This ad-free plan includes a seven-day free trial and costs $2.99 per month or $29.99 per year. Subscribers to this premium service will get access to ad-free episodes, early access to new content, and exclusive bonus material.
What’s Included in the "Dateline Premium" Subscription
The ‘Dateline’ podcasts on Apple Podcasts delve deeper into true crime stories. The titles include:
- Dateline NBC: In-depth coverage of various true crime cases.
- Dateline: Missing in America: Stories of missing persons in the United States.
- The Seduction: Exploring the darker side of relationships and seduction.
- Motive for Murder: Unraveling the motives behind tragic events.
- The Thing About Helen & Olga: A story about two women who went on a killing spree.
- The Thing About Pam: The true crime case of Pamela Hupp, who was accused of murdering her husband’s ex-girlfriend.
- Mommy Doomsday: A podcast that explores the world of mothers and their children.
- 13 Alibis: A story about a man who was accused of murder.
- Killer Role: A true crime case where the victim was an actress.
Subscribers to ‘Dateline Premium’ get access to 400+ hours of exclusive audio programming. The subscription is available on iOS devices in 170 countries and regions, and it can be found on the ‘Dateline NBC’ channel on Apple Podcasts.
True Crime Podcasts are Gaining Popularity
According to Simplecast data, the audio version of ‘Dateline’ TV broadcasts has a total of 775 million downloads since its launch in 2019. More than 30 million downloads occurred in the last month alone. NBC spokesperson told Digiday that true crime is a popular genre on Apple Podcasts.
Apple’s Subscription-Focused Podcast Charts
Last week, Apple introduced two new subscription-focused podcast charts: ‘Top Subscriber Shows’ and ‘Top Subscriber Channels.’ These charts rank the top 100 shows and channels offering a subscription in the United States, U.K., Canada, and Australia. Twenty-five percent or more of the podcasts in the overall top shows chart offer a subscription.
Apple Podcasts Subscriptions
Apple Podcasts Subscriptions launched in June 2021. This service gives subscribers ad-free listening, early access to new episodes, bonus content, and more. Apple takes a 30% commission in a subscription’s first year, then that drops to 15% for renewals.
Original Content from Apple
Apple has recently invested in original podcasts like ‘Hooked,’ ‘Missed Fortune,’ and ‘Run, Bambi, Run.’ The company also closed a deal with Futuro Studios to develop original podcasts.
